Bayside  /  Case Studies /  SMS Revenue Platform
Outbound RevenueMulti-tenant platformIn production

A multi-tenant SMS revenue platform.

An outbound operation needed leads at a scale no team could handle by hand. We built the platform that does it — ~$50K to over $200K in monthly recurring revenue, with no added headcount, plus 5,000+ leads and $3.8M of new pipeline every week.

99.97%
Platform uptime
Running 24/7, unattended
5,000+
Leads generated weekly
Continuously, unattended
$3.8M
Weekly pipeline added
New opportunity value
6M+
Records under management
Contacts, messages, leads
01 — The problem

Volume that breaks ordinary tools.

This scale isn't a bigger sales workflow — it's a different problem. Off-the-shelf tools choke on the throughput and drown operators in unsorted replies.

The operation needed massive volume, instant reply triage, multiple white-labeled brands, and full cost visibility.

Constraints we designed around
  • Hundreds of thousands of messages per campaign
  • Replies triaged in real time
  • Client brands fully isolated
  • Cost and deliverability tracked daily
  • Real operator authentication
02 — The system

One platform. Six systems.

A revenue engine that runs unsupervised.

01

Outbound campaign engine

Scheduled, high-throughput campaigns with live delivery monitoring.

02

AI inbound classification

Every reply sorted the moment it lands — leads separated from noise.

03

Dual-carrier routing

Two carriers, one system. Costs reconciled per campaign, per day.

04

Multi-tenant white-label

Isolated, branded client accounts from a single codebase.

05

Lead CRM & fulfillment

The full lifecycle — first reply to fulfilled order.

06

Secure operator access

Mandatory 2FA and passkeys, plus operator-level cross-tenant control.

Four tiers, one revenue loop.

Messages out, replies back, leads sorted — isolated, secured, accounted for.

IOutbound
Campaign engine · Scheduled sends · Dual-carrier routing · Deliverability
IIInbound
Webhook intake · AI + rule classification · Lead extraction · Deduplication
IIIData & CRM
Supabase Postgres · Contacts / Leads / Orders · Sheet sync · 6M+ records
IVAccess & Control
Per-user auth · 2FA + passkeys · Tenant isolation · Cost reconciliation
03 — The model

White-labeled for client accounts.

Each client gets an isolated, branded account. They bring the list; the platform sends at volume, sorts every reply, and hands back qualified leads.

  • Isolated, branded account per client
  • They bring their own leads
  • Billed for usage — they keep the upside
One client · last week
Billed for usage
$7.8K
New leads produced
7,000+
Projected sales
$200K+
Pipeline added
$3.8M

$7.8K in → $3.8M of pipeline out. One week.

04 — The results

A lead machine that runs itself.

Pipeline that would take a large team — produced every week, without one.

  • 5,000+ qualified leads weekly
  • $3.8M new pipeline weekly
  • Every reply classified, zero manual triage
  • Multiple clients, one white-label platform
  • Carrier costs reconciled daily
Security highlights
Operator auth
2FA + passkeys
Tenant data
Row-level isolation
Webhooks
Signature-verified
Records
Encrypted & audited
Full security posture
Your system, next

Want a revenue engine like this?

We'll scope the version for your business — and what it would generate.