Outbound campaign engine
Scheduled, high-throughput SMS campaigns with per-campaign provider control and live delivery monitoring.
Bayside / Case Studies / SMS Revenue Platform
Outbound RevenueMulti-tenant platformIn production
A multi-tenant SMS revenue platform.
A high-volume outbound sales operation needed to manufacture leads at a scale no team could handle by hand. We built the platform that does it — and now generates 5,000+ leads and $3.8M of new pipeline every week, running continuously without added headcount.
5,000+
Leads generated weekly
Continuously, unattended
$3.8M
Weekly pipeline added
New opportunity value
6M+
Records under management
Contacts, messages, leads
2
Carriers, one platform
Dual-routed for deliverability
The challenge
Volume that breaks ordinary tools.
Generating leads at this scale isn't a bigger version of a normal sales workflow — it's a different problem. Off-the-shelf tools choke on the throughput, drown operators in unsorted replies, and offer no clean way to run several client brands at once.
The operation needed to send at massive volume, instantly know which inbound replies were real leads, run multiple white-labeled accounts, and never lose track of cost or deliverability.
Constraints we designed around
- Throughput in the hundreds of thousands of messages per campaign
- Inbound replies that must be triaged in real time, not in batches
- Multiple client brands sharing one platform without seeing each other's data
- Carrier cost and deliverability tracked to the day
- Operator accounts that demand real authentication
What we built
One platform, six working systems.
Each piece solves part of the volume problem. Together they form a revenue engine that runs without supervision.
AI inbound classification
Every reply is read and sorted automatically — real leads separated from noise the moment they land.
Dual-carrier routing
Two carriers behind one system, with cost reconciliation per carrier, per campaign, per day.
Multi-tenant white-label
Five operational surfaces white-labeled into isolated client accounts from a single codebase.
Lead CRM & fulfillment
Leads, orders, deduplication, and spreadsheet sync — the full lifecycle from first reply to fulfilled order.
Secure operator access
Per-user accounts with mandatory 2FA and passkey sign-in, plus operator-level cross-tenant control.
How it works
Four tiers, one revenue loop.
Messages go out, replies come back, leads are sorted, and the whole operation stays isolated, secured, and accounted for.
IOutbound
Campaign engineScheduled sendsDual-carrier routingDeliverability
IIInbound
Webhook intakeAI + rule classificationLead extractionDeduplication
IIIData & CRM
Supabase PostgresContacts / Leads / OrdersSheet sync6M+ records
IVAccess & Control
Per-user auth2FA + passkeysTenant isolationCost reconciliation
The result
A lead machine that runs itself.
The platform now produces a volume of pipeline that would have required a large, expensive team to match — and it does it every week, without one.
- 5,000+ qualified leads generated every week
- $3.8M of new pipeline added weekly
- Every inbound reply classified with no manual triage
- Multiple client accounts served from one white-label platform
- Carrier costs reconciled automatically, to the day
Security highlights
- Operator auth
- 2FA + passkeys
- Tenant data
- Row-level isolation
- Webhooks
- Signature-verified
- Records
- Encrypted & audited
Want a revenue engine like this?
We'll scope the version built for your business — and what it would generate.